This website is a simple commercial undertaking offering a range of Nigerian Foods to expatriates in the United States.
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The company is clearly an e-commerce company which has built a management team of Nigerians who are able to drive both the food product and the sourcing issues of the company.
As many of these foods are common to other West African countries the market is surely wider than Nigerians in the US. Then there is also an opportunity to apply the business model to other National Foods and set up stores for other groups.
The company is NY based and prices need to be judged by those who know the foods not me. As examples yam roots sell for $2.30 / lb, garri around $1 / lb, dried shrimp $12 / lb and palm oil $25 / gall.